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Call to Action: Fashion Revolution

“Who made my clothes”

The campaign is held on the anniversary of the Rana Plaza disaster, and is aimed at engaging consumers, environmentalists, fashionistas, editors, et al, to increase awareness of the true cost of fashion.  On 24th April, everyone is asked to wear their clothing inside out and post a photo on the brand who’s label you are exposing’s, asking the simple question "Who made my clothes". This is a great moment for personal protest, to demand greater transparency in our industry, to ask brands around the world to expose their supply chain, but also a great opportunity for those brands who do produce ethically, yes you, to tell the stories of their own product and their own process and their own workers, by posting to the Fashion Revolution social media.  By using the #whomademyclothes and @Fash_Rev the potential to tell your story worldwide is enormous. This was the single largest trending topic on Twitter last year on the 24th April.  So I encourage you all to take advantage of this opportunity, support the cause and tell the story of your brand to a global audience, to show there are brands that care.  If you are organizing an event of  your own, no matter how small, please share it on the Fashion Revolution website, and social media. Every country has its own Facebook page also, which is where local events can be posted.

The US Facebook page